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How to Adjust Your Marketing to Survive a 2023 Recession

January 25, 2023

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With the economic slowdown of 2022 still fresh on everyone’s minds, the possibility of a deeper recession in 2023 is a daunting thought for businesses everywhere. Analysts at Bloomberg suggest there’s a 100% chance of a recession in the coming year, and any business that isn’t prepared could be put in jeopardy.

However, with the right marketing strategies, companies can not only prepare for the worst but also come out on top. Marketing budgets account for up to 40% of a firm’s expenses from revenue, so it’s essential to be strategic about how you allocate your marketing dollars. Here are five tips to ensure your company stays afloat during a 2023 recession:

1. Focus on long-term ROI

During a recession, it can be tempting to cut expenses that don’t show an immediate ROI.

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