According to a new survey, “Creative Messaging Development and Production Given COVID-19,” conducted by the ANA, more than 90% of respondents indicated they have adjusted their creative messaging since mid-March, when COVID-19 was declared a pandemic by the World Health Organization (WHO).
The survey revealed that 46% of respondents said those adjustments have been substantial. At the same time, 42% noted adjustments were moderate and 12% said they were minimal.
In-house agencies were identified as being most important for producing new creative assets, followed by other internal teams, external agencies, and media partners.
