Everyone loves to talk about how great Facebook Ads are. With its multi-billion user base, cutting edge ad platform, detailed targeting options, and extensive list of case studies, Facebook often seems like the place to market online.
But amidst all of the glow, there’s a hard truth: many, if not most businesses, struggle to get good results from Facebook Ads.
That’s not to say that Facebook isn’t a good place to advertise. You can get great results from Facebook Ads. The fact of the matter, though, is that Facebook advertising isn’t as easy or straightforward as it’s cracked up to be.
