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Microsoft Advertising launches Cruise Ads

February 9, 2022

Via: Search Engine Land

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Microsoft Advertising is launching Cruise Ads in open beta, the company announced Wednesday. Cruise Ads are Microsoft Advertising’s latest vertical-specific ad format and is currently only available to advertisers targeting customers in the U.S.

How Cruise Ads work. Cruise Ads are an automated ad format that leverages feed data to match offers to searches. Keywords aren’t necessary, although advertisers can use negative keywords for optimization.

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