In what has become something of a battle royale in the social media space, social media giant Meta continues to compete with the up-and-coming TikTok.
Since 2020, Reels has been Meta’s copycat response to TikTok’s burgeoning global success with short videos. And though Meta CEO Mark Zuckerberg would most likely be more than happy to focus solely on developing his so-called metaverse, Reels may become his last resort for relevance.
