Search engine optimization requires an investment. Look at it as an investment with an expectation of a return on that investment.
SEO is a long-term discipline and process. It demands a robust plan for strategy development and implementation in the technical, on-page and off-page areas of optimization.
Not all sites are equal. Goals, conversions, starting points, opportunities, and organizational structures are some factors that determine how easy or hard it will be to reach SEO goals.
