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Marketing to Millennial Business Buyers

December 18, 2015

Via: Target Marketing

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The Millennial generation has been out in the workforce for a while now, and this cohort is now entering the stage of their careers where they are part of the business buying process.

They may not all be decision-makers quite yet, but they are certainly important influencers. So we B-to-B marketers must consider how to appeal to Millennial business buyers effectively.

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