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Consumers becoming more relaxed about their data: report

December 21, 2015

Via: Econsultancy blog

Category:

Customer Data

Only 1% of consumers trust advertisers to look after their data, yet 27% would be prepared to sell their data and 41% of those believe their data is worth more than £500 per year.

This is according to our new report, Value Exchange from Data Exchange, produced in partnership with Acxiom.

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