Google’s strong gains in ad revenue show that marketers are gaining confidence in the ongoing recovery from the pandemic, and seek to reach consumers as they spend more time with its services to shop online, order food for delivery or watch videos on YouTube.
“In the first quarter in search, we saw sustained strength across most categories, led by retail,” Philipp Schindler, senior vice president and CBO of Alphabet, said in the call with analysts. “We also saw strong performance in tech and CPG. In YouTube, we had phenomenal growth driven by direct response, followed by continued strength in brand.”
