Nielsen’s recent agreement with Roku is poised to accelerate the growth of addressable TV advertising.
And with Disney’s recent announcement that it plans to automate more than half of its business and make the majority of its inventory – both linear and digital – addressable within five years, it seems that addressable TV is about to have its moment.
Jen Soch, GroupM’s executive director for specialty channels and the agency’s advanced TV lead, said 2021 will be the year of advanced targeting in video, with more opportunities to dynamically serve ads.
