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How to bring more value to your email marketing

September 25, 2020

The continued dominance of email as a marketing channel is elevated further in a time when people are paying more attention to their inbox in real-time than ever before. But that doesn’t mean marketers don’t need to keep abreast of new technologies and tactics.

Among the possibilities for today’s email campaigns is modifying content at time of open, using polls or other interactive tools to increase engagement, and even using the signature as a marketing channel.

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