image credit: Unsplash

Environment — and brands’ approach to it — matters more than ever to consumers, study finds

September 24, 2020

Despite the continuing threat of the COVID-19 pandemic and its surrounding economic fallout, the percentage of people who believe environmental issues should take a backseat to economic or well-being issues dropped 13 points, from 54% to 41%, over the past decade, according to GfK Consumer Life’s Green Gauge report.

Meanwhile, consumers reported that the barriers to purchasing and using environmentally friendly products are falling. For example, only 57% of consumers said green products are too expensive (compared with 57% in 2010), and only 29% said eco-friendly products do not work as well when compared with other products, down from 34% a decade ago.

Read More on Marketing Dive