Is every company now a media company?
Though the answer has yet to be written definitively, I know how most content marketers would respond.
Every successful company’s marketing strategy includes a functioning media management operation.
Put simply, today, you may not be a media company, but you definitely are starting to operate like one.
Even just a few decades ago, organizing and scaling digital content management was thought to be a challenge only for traditional media companies because they had that much content
