Content that doesn’t get read is useless.
So, how do you create content your audience will read (and not just skim)?
Make it more readable.
This sounds so simple it’s silly, but it’s true.
Readability is a giant factor that will determine everything from who engages with your content, how much value they get from it, and whether they’ll return to read more.
So, what is content readability, how is it measured, and how can you make your content easier to read?
It’s all inside this guide.
