We’re no longer in that phase where everyone was saying, “Video is blowing up.”
Nope. Video has blown up, and it’s here. It’s there. It’s everywhere.
These days, audiences expect and demand video content from creators and brands. On average, people watch 19 hours of online video per week – and across the last three years alone, consumption increased by 8.5 hours per week.
What does this mean for marketers? For businesses?
If you aren’t creating video content yet, you should seriously consider it.