The word of the year for 2022 feels like something straight out of science fiction: permacrisis, “an extended period of instability and insecurity.” If you’re in the media and advertising business, that sounds an awful lot like what’s going on right now.
But despite the breakneck speed of change (and a really scary October that saw the free fall of ad-supported blue chip companies like Meta, Snap and Google), digital media isn’t really in permacrisis or even a crisis at all. It’s in a constant state of flux, and 2022 was no exception. In fact, I’d argue that all this change is a good thing.
