TikTok is launching a new label to help creators tag their AI-generated content.
Creators are advised to use this label on content that’s been fully or heavily edited by AI to comply with the platform’s rules on synthetic media.
Additionally, TikTok is planning to test an automatic “AI-generated” label that will be added to any content it detects as having AI involvement.
Why we care. Keeping up-to-date with TikTok’s guidelines is crucial to avoid potential penalties. In addition, clearly labelling AI-generated content plays a pivotal role in tackling misinformation and deceit, helping to improve trust and simplifying the process for creators to build relationships and foster credibility with their audience.
