Recession or no recession, marketing budgets are getting smaller. Marketers are being asked to do more with less.
The upside of this is that it provides clarity to the priorities marketers need to make with the budget they have. Time and money work the same way in that regard. Given an unlimited number of hours in a day, you’d accomplish everything. But that’s not how life (or budgets) work.
Over several informal conversations with marketing leaders at over 20 companies across a range of industries, we asked what struggles, pain points and wish lists dominated their day and influenced their spending decisions.
