Resources matter. The biggest risk the report highlighted was an organizational lack of resources. A lack of resources means changes don’t get made or are very slow to get made – which means less than stellar SEO results. So if you work at a company where resources are lacking, prioritization of tasks will continue to be critically important.
Tools and technology that matter. Google Search Console was the most popular tool for technical SEOs overall – 92% reported using it. It was also the top tool used (78%) for measuring organic search rankings.