1. Understand your target audience: It’s important to know who you are selling to, so you can create marketing campaigns that appeal to them. Conduct market research to learn more about your target audience and their needs, preferences, and behaviors.
2. Have a clear value proposition: Your value proposition should explain why your product or service is better than those offered by your competitors. It should be clear, concise and compelling and should address your target audience’s needs and pain points.