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How to Win Buy-in for Technical SEO Initiatives with User Stories

When you work in SEO long enough, you start noticing that the success of your SEO strategy doesn’t only depend on how good this strategy is. It’s only part of the whole picture.

What matters most is proper implementation.

In fact, according to the poll I recently did, most SEO professionals say that less than 40% of their SEO recommendations are implemented:

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