Traffic has spiked — hallelujah! This is what you’ve been working towards!
Pause: before you start celebrating, it’s good to do your due diligence and make sure that glorious, spiked blue line under “All Users” is in fact genuine users visiting the site, and not spam.
The checklist to determine whether or not increased traffic is spam is not too difficult to follow. You’ll probably know in 10 minutes whether it’s time to do a celebratory dance, or if you need to solve a problem. Either way, today you’re going to do something valuable.
