Competing for popular keywords to win search engine rankings and attract clicks from searchers is a difficult, time-intensive process.
Too often, that type of SEO is a losing proposition.
But you don’t need to give up. Instead, develop a keyword strategy that gives your brand a better chance of ranking on search engine result pages that attract your target audience. Explore keyword search volume, competition level, relevancy, etc., to find the right balance of elements, so your content earns higher rankings.
