Have you ever clicked on an ad or made a purchase just because a color caught your eye? If so, you’re not alone.
According to a new infographic from TruConversion, a conversion rate optimization platform, 90 percent of product assessment is solely based on color. It shouldn’t be surprising, then, to learn that a company can see a 20 percent increase in conversions by making just one tiny change to its campaign: switching the call-to-action button from green to red.
