From new approaches to content, to wearable tattoos and the changing ways in which marketing functions integrate with the rest of a business, there is plenty for marketers to get stuck into in the coming year.
The content that works best on the web is that which can be broken down into individual elements, then brought back together in a form that suits the end user.
Take music, for example. Traditionally we had albums, and we still do. But digital has taken this format apart and enabled us to buy or stream single tracks and then put all of those together into our own playlist.
