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Do personas REALLY matter in content marketing?

March 10, 2023

Via: Search Engine Land

Category:

Do you know who you’re selling to – and, by extension, who you’re targeting in your content marketing?

If you’re building a content strategy, you probably have done audience research to figure those things out.

And, if you’ve done audience research, you’ve probably heard of personas, too.

A persona is a content strategy tool used to understand your audience on a deeper level and position all of your content so it speaks to them effectively.

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