Do you know what social media success looks like for your business?
Like most areas of marketing, results vary based on industry, target audience, and the ability to create content that attracts customers.
Rival IQ released its annual Social Media Benchmark Report for 2023, where brands in 14 industries compare their social media performance against other brands in the same competitive landscape.
The data set covers social media engagement on Facebook, Instagram, TikTok, and Twitter for 2,100 companies across numerous industries, ranging from food & beverage to tech.
