Economic uncertainty and inflation have led more than 40% of U.S. companies to trim their marketing budgets. These cuts pressure marketers to maximize return on investment and improve performance with limited resources.
Many content teams struggle with a heavy workload, feeling they must create, create and create some more. All this content is supposed to engage users, out-rank the competition and convert buyers. Instead, you often end up with a tangled ball of strategy, suppressed creativity and content made for algorithms, not people.
