To no one’s surprise, consumers spend an inordinate time viewing, reading, and scrolling content.
In the U.S., they spend over 12 hours a day consuming digital content, including three hours on traditional video streaming content. The average working-age internet user spends 2 1/2 hours on social media each day.
These content consumption patterns have stayed mostly the same. What is new is their content discovery. It presents implications for your content and strategy today and beyond.
