SEO conversions and tracking go well beyond a direct sale or lead in your pipeline.
They can be:
- Newsletter and SMS subscribers that turn into sales.
- Win-back campaigns where customers haven’t shopped yet or rediscovered you.
- Bringing job seekers to your job listing pages, resulting in lower costs of hiring new employees.
If you only focus on direct conversions, the whole picture of your impact on the company has been missed.
Here are some examples of metrics you may not be using but could be a good way to show your true value as an SEO to your organization.
