The barrier to entry for content marketing is low, making it faster and more cost-effective than ever before for startups to implement this proven effective marketing strategy.
But here is the thing – the bar is higher than ever before.
A short blog post without multimedia is not going to do the trick anymore. The expectations of your prospects and customers are rising.
In many categories, we are seeing a winner-takes-all environment where high-quality content pieces win the vast majority of eyes—and clicks. In fact, a study by Ahrefs showed that 90.63% of all content gets zero traffic at all from Google.
