Top
image credit: Robert Scoble / Flickr

Google Pledges Not To Kill Third-Party Cookies Without The UK Competition Watchdog’s Say-So

June 11, 2021

Category:

On Friday, the UK’s competition regulator – the Competition and Markets Authority (CMA) – announced that Google has agreed to address concerns about its plan to remove third-party cookies from Chrome.

The compromise comes following a joint investigation launched in early January into the Chrome Privacy Sandbox proposals by the CMA and the Information Commissioner’s Office (ICO), the UK’s data protection regulator.

Collaboration between competition and data protection watchdogs was a significant development because it directly acknowledges the blurring line between power brokers and data brokers in the tech sector.

Read More on AdExchanger