The decisions made in the planning stage of a new site launch can either constrain the site and force it to underachieve or serve as a foundation for seemingly limitless growth.
This guide to launching a new site will help ensure that it reaches maximum potential.
Whether it’s a new site, redesigning an old site, or joining two sites into one, these steps can help your new site perform at its peak potential.
Planning the Site
The first phase of launching a website consists of competitor research, defining the audience and their needs, establishing your goals for the site, planning a content strategy to support the site, and finally, making a promotional plan that works together with the content.
