In the wake of a few recent Twitter and SEO forum arguments about ranking factors, I wanted to dispel some common misconceptions about what is and is not a ranking factor.
There are plenty of things related to, correlated to, or associated with ranking factors that are not (or most likely are not) ranking factors themselves.
Why do we assume some of these non-factors may be considered in Google’s algorithm?
In this post, you’ll find some of the most commonly brought up by other SEO professionals or clients. I’ve tried to explain why they aren’t technically a ranking factor and included comments from Googlers, where relevant.
