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5 Ways High-Quality Content & PPC Compliment Each Other

August 18, 2022

In digital marketing, it’s so easy (and tempting) to separate the various sub-disciplines into their little worlds.

Here’s SEO over here, the big one.

Then there’s social media marketing, and over here are PPC ads.

But that’s a black-and-white view of things.

In this case, I want to talk about the intersection of PPC and great content.

If that statement doesn’t even make sense to you, then this post is for you.

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