In digital marketing, it’s so easy (and tempting) to separate the various sub-disciplines into their little worlds.
Here’s SEO over here, the big one.
Then there’s social media marketing, and over here are PPC ads.
But that’s a black-and-white view of things.
In this case, I want to talk about the intersection of PPC and great content.
If that statement doesn’t even make sense to you, then this post is for you.