As content marketing matures, marketers continue to identify appropriate channels where their investments will pay off with content that sells. Content creation remains a huge undertaking, however, and as Jay Baer puts it, the opportunity costs are significant. The drivers behind a potentially long sales cycle involves content created and distributed over a broad array of social media channels that need to be measured against business objectives.
But if your company’s resources and budget are stretched to the limit, what else might you leverage? Crowdsourcing, when done properly, can play a pivotal role with your content marketing.
