Organizational silos tends to be the biggest issue of big and small businesses preventing it from innovating.
That is quite understandable: It is hard to innovate your business or marketing operations when information exchange among different departments is hardly ever happening.
It is especially sad when your customer support team is isolated as that team is likely to have crucial insights to share with the rest of the company.
After all, your customer team is always at the forefront of customer interactions. For them your target audience is not mere numbers inside Google Analytics reports; they see and talk to real people on a daily basis.
