After the transformations that occurred during the Covid-19 pandemic in 2020, in the influencer world, 2021 represented a growth in the influencer marketing industry of 42% , which was possible thanks to the industry’s ability to adapt. to the challenges posed by the pandemic and the new ways content creators found to continue working on social media.
During the year that ends, the impact and progress in social networks allowed Influencer Marketing to go from billing 9.7 billion in 2020 to 13.8 billion in 2021, with an expectation that it will reach 15 billion by the end of 2022.
