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SEO Best Practices: How To Create Awesome Meta Descriptions

December 23, 2021

Via: Search Engine Journal

Category:

Meta descriptions have always been an essential optimization. Even though they do not help rankings, they do help with other goals such as improving click-through rates by tempting people to click on your listing over others that may not be quite as interesting.

Meta descriptions are considered an indirect signal, in that they do not directly influence search rankings.

But does this mean that you should ignore them as part of your SEO efforts? Absolutely not!

Read More on Search Engine Journal