Content marketing isn’t easy. It requires time and resources that are often in short supply. Thus, when your brand finds a narrative that resonates with your target audience, it’s vital that you make the most of it.
Think of your content as a buffalo. (No, really. Stay with me here.)
As you no doubt learned in school, hunting was a vital part to our survival. Over generations, hunters developed a detailed framework for hunting and slaughtering their prey. Every move was deliberate, and every player had a specific role to play in the hunt. Once the hunt was over, everyone had a role to play in extracting anything and everything of value from the animal.
