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How Cadbury is using experiential marketing to delight consumers

How Cadbury is using experiential marketing to delight consumers

October 5, 2016

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Aiming to get students to ‘unleash the child within’, last month the Double Decker fun bus campaign toured university campuses up and down the country.

Alongside the recent television advert, it marks Cadbury’s aim of marketing its single chocolate bars, like Double Decker, Crunchie and Wispa, towards a younger demographic.

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