California Pizza Kitchen is celebrating National Pizza Month with a new recipe and two sweepstakes that make use of a mobile-optimized microsite as a hub for all of the contests’ information.
The two sweepstakes will be hosted through cpk.com/nationalpizzamonth2016. One sweepstakes encourages users to find hidden pizza dough stashed somewhere in the real world while the second encourages them to find virtual hidden pizza on the mobile-optimized site.