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California Pizza Kitchen perfects mobile marketing recipe with annual scavenger hunt

October 5, 2016

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California Pizza Kitchen is celebrating National Pizza Month with a new recipe and two sweepstakes that make use of a mobile-optimized microsite as a hub for all of the contests’ information.

The two sweepstakes will be hosted through cpk.com/nationalpizzamonth2016. One sweepstakes encourages users to find hidden pizza dough stashed somewhere in the real world while the second encourages them to find virtual hidden pizza on the mobile-optimized site.

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