Online marketing has played a major role in this year’s presidential election. But who’s doing it better? Content marketing and social media marketing firm AudienceBloom looked at the numbers and analyzed comments and sentiment to paint a picture of each candidates’ online marketing performance thus far.
It’s clear that Trump has far more followers on social media, as well as media exposure in general. However, he’s a more polarizing figure than Clinton, according to our sentiment analysis. When it comes to advertising, Clinton’s campaign is far outpacing Trump’s.
