The opening ceremony for the 2016 Rio Olympics disappointed—in terms of rating—for NBC. Household viewership for Friday night’s festivities were down 28 percent from the 2012 London Games opener. There was also criticism on social media about the network’s decision to air and stream the ceremony on a one-hour delay. So what did viewership look like on the second day of the games? Results were mixed.
NBC dominated the TV landscape for Saturday, Aug. 6th in all key categories, including total viewers. In fact, it was the most dominant Saturday night win on record as NBC beat the other English language broadcast networks in total prime-time viewership by 381 percent.
