Content creation can be a slow and arduous process. Among marketers, the agile are primed for creating and delivering content at lightning speed. Here are some ways your organization can benefit from leveraging daily customs of those who excel in the field.
1. Align content with user stories.
The user story template should be clear. One user story describes the needs and wants of one persona. This extremely narrow focus serves a purpose. It reduces meandering, mitigates excess and encourages simplicity in customer engagement.
