The Interactive Advertising Bureau’s new formats and standards for ad units will have a major, positive impact on user experience — helping to stem the tide of ad blocking, according to Jeff Burkett, vice president of advertising innovation at the USA Today Network. He previewed some of the new rules for the audience at MediaPost’s Publishing Insider Summiton Tuesday.
But the process may not be painless for publishers, which face the loss of some of the most common ad units.
