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Facebook tests ads in Groups, potentially easing ad load issue

Facebook tests ads in Groups, potentially easing ad load issue

October 12, 2016

More than one billion people use Facebook Groups every month, and now the social network is starting to let advertisers join the cliques.

As part of a test, Facebook is showing ads in the Group feeds of some people in Australia, Canada, Ireland and New Zealand.

“We have started to test delivering ads to people in Facebook Groups, and will be evaluating the response before determining how we will move forward,” a Facebook spokesperson said in an emailed statement, confirming a TechCrunch report published on Monday.

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