Category: News

December 8, 2023

Do you feel like your brand’s voice is lost in the crowd? Wondering why your messages aren’t hitting home like they should? You’re not alone. But here’s a secret: there’s a way to not just speak, but deeply connect with […]

December 7, 2023

Advertiser investment in creators continues to ramp up, with the category viewed as a “must-buy” due to its vibrancy and ability to engage consumers, according to IAB and TalkShoppe’s inaugural report, titled “The Creator Economy Opportunity: Where Authenticity Meets Impact.” […]

December 7, 2023

The infographic from WebFX presents a comprehensive overview of the costs associated with different national advertising media. It succinctly breaks down the financial investment required for the setup and ongoing maintenance of various advertising mediums, including National TV, Magazine, and […]

December 4, 2023

The global ad market seems to be staying on a stable track as 2023 enters its final stretch, a turnaround from a rocky first half and a positive sign for CMOs planning for the new year. Still, marketers will likely […]

December 4, 2023

Staying ahead of the curve is imperative for long-term success in B2B. As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to […]

November 29, 2023

Good marketing is focused on the long-term. It takes time to get your message to stick, to get people interested in what you do, to help them through the buying process and to create increasingly powerful marketing flywheels. There’s no […]

November 27, 2023

Interbrand’s index of the top 100 brands by brand value shows economic concerns have not yet waned, as total growth slowed significantly in the past year to 5.7%. The report indicates possible growth troubles for the technology sector. While the […]

November 27, 2023

In a previous article, How To Make A Video Go Viral, I mentioned research that shows videos that evoked the emotion of hilarity, inspiration, astonishment, and exhilaration tended to be shared the most. People shared videos that elicited “high-arousal” or […]

November 20, 2023

Ad Net Zero in June issued a requirement that all of its industry partners set science-based net zero carbon targets within a year. Using data compiled through September, the group’s new review shows just how far its partners — and […]

November 20, 2023

In today’s dynamic retail landscape, attracting and maintaining foot traffic is a critical element for the success of any brick-and-mortar store. The challenge is not only about increasing the number of visitors but also about ensuring that these visitors convert […]

November 17, 2023

Are you confused about what you should do with generative AI? Well, the news from the first developer conference organized by OpenAI, the maker of ChatGPT, could take that to the next level. The biggest announcement? You can make your […]

November 15, 2023

YouTube creators will soon need to comply with new platform policies around content generated or altered with AI. The requirements, detailed in the following sections, aim to balance opportunities presented by AI with user safety. Mandatory Labels & Disclosures A […]

November 14, 2023

In today’s rapidly changing landscape, staying competitive and relevant requires innovation and creativity in your business strategies. Companies need a strategic partner that can help them navigate the complex waters of an increasingly connected world. Have you heard of offshore […]

November 8, 2023

SEO is one of the youngest marketing disciplines out there, and it’s also incredibly fast-paced. It looks almost nothing like what it did when we started. While the fundamental principle remains the same — SEO is about making websites easy […]

November 3, 2023

Generative AI has emerged as a driving force in the marketing industry. We have already seen many use cases, from content creation to campaign optimization. It is also poised to revolutionize how we gain deeper insights into our marketing data. […]

November 3, 2023

Inspiration is a fascinating and complex psychological phenomenon integral to the creative process. It often strikes us as a sudden flash of insight, but in reality, it results from a rich interplay between our experiences, knowledge, and the way we […]

November 2, 2023

Google has confirmed an issue with Google Discover traffic related to a bug with the Google October 2023 core update. The issue started on October 5, 2023, when the core update started to roll out, and was fixed on October […]

November 1, 2023

Google has added new details to both Google Business Profiles listings and some shopping listings. Google added a new business attribute named “small business” that will show up on a business’s Google Maps and local listing, as well as their […]

November 1, 2023

When R. Ethan Braden took the helm as chief marketing and communications officer for Purdue University and Purdue Global, he had his work cut out for him. “What I found in 2018 was a well-meaning but emaciated, antiquated, and dilapidated […]

October 30, 2023

Google’s John Mueller answered a question on Reddit about what to do about the thousands of 404 errors reported in Google Search Console. John’s answer clarified how to approach the Search Console Page Indexing report with regard to the 404 […]