Category: Big Data

August 18, 2023

If you’re not using social media to grow your brand awareness, improve brand sentiment, and build a community of loyal followers, you should be. With more social platforms popping up every month, there are more ways than ever to connect […]

August 16, 2023

In 2015, I launched my first book, Manipurated. In it I explored the growing importance of online reviews and online reputation to brands and organizations. Now almost eight years later, we thought it would be interesting to see how the […]

August 8, 2023

Google Ads is rolling out several new features ahead of the holiday season. The platform has made the changes in a bid to improve insights, expand access to the Search top slot, reduce onboarding time for local inventory ads, and […]

July 31, 2023

Universal Analytics is still processing data one month after Google advised it would sunset. The search engine had warned that everyone would be forced to migrate over to Google Analytics 4 by 30 June 2023 or else they would lose […]

July 28, 2023

LinkedIn is a social media platform specifically geared towards businesses and professionals that want to network and promote their personal or professional brands. This article will explore LinkedIn marketing, including best practices and specific ways to use LinkedIn to reach […]

July 28, 2023

Marketing methods evolve, trends come and go and consumer habits change. With so much going on, it’s easy for business owners to lose track, fall behind or make mistakes. To succeed in marketing, your strategy has to be flexible, adaptable, […]

July 17, 2023

Like any endeavor, SEO works best with clearly defined and articulated goals. If you only set vague SEO goals like “get more leads” or “get more traffic,” you will lack focus and direction. Vague goals fail to provide a map […]

July 7, 2023

Podcasting has become an incredibly popular form of media. However, producing high-quality podcast content requires significant time and effort, particularly in post-production tasks such as transcribing, editing, and creating show notes that can be utilized in blog posts, articles, social […]

June 29, 2023

Are these things that you have felt or thought? Let’s face it. Getting a clear picture of performance and effectiveness is something that most marketing teams struggle with in some capacity. In fact, in the latest edition of their annual […]

June 26, 2023

As digital marketing continues to evolve, businesses are constantly looking for innovative ways to stay ahead of the competition. The emergence of AI-powered tools like ChatGPT has revolutionized the marketing landscape, enabling marketers to generate human-like text and gain valuable […]

June 20, 2023

Google Ads continues to be one of the most important platforms for businesses of all sizes and scales. But with constant updates, increasing automation and the loss of many “traditional” control levers, finding the right balance between investment and returns […]

June 20, 2023

YouTube is unveiling a series of updates aimed at providing more earning opportunities for creators, many of whom are small business owners. These changes underscore YouTube’s commitment to supporting the creator community at various stages of their journey on the […]

June 12, 2023

Meta’s expanding the options available via the Instagram API, which will enable third-party platforms to offer more posting functionality within their apps. First off, third-party developers will now be able to offer content publishing via Instagram Creator accounts, in addition […]

June 12, 2023

OpenAI continues to extend the range of use cases for generative AI through ChatGPT plugins. Since OpenAI released ChatGPT plugins in beta for Plus users, developers have created almost 400 third-party plugins, now available in the plugin store. One thing […]

June 12, 2023

LinkedIn is doubling down on its business-to-business (B2B) marketing efforts by launching a suite of tools — including the “CMO Scorecard,” the “B2B Index,” and the “B2B Leaderboard” — that aim to help companies better understand how brand investments are […]

June 7, 2023

The significant value of B2B content marketing is paving the way to the new wave of content-first link building. A targeted Google search will return lists of articles around topics like “lists of,” “alternative,” or just “how to.” With the […]

June 5, 2023

Developing marketing campaigns that drive conversions can present a challenge, especially with concerns about wasted marketing spend. Yet, consumers want relevant marketing offers. In fact, 91% of consumers report that they are more willing to do business with a company […]

June 5, 2023

Performance Max campaigns are the pinnacle of automation in PPC, so it’s no surprise they continue to be a major topic of debate for PPC professionals looking to balance time savings with peak campaign performance. The primary goal of Performance […]

May 30, 2023

As you can see in this example, the new process, built into LinkedIn Recruiter, will enable users to quickly and easily craft a message that they can then send to a potential candidate, simply by tapping the ‘Draft personalized message’ […]

May 25, 2023

In a new video tutorial, Google Search Advocates Daniel Waisberg and Cherry Prommawin explain how to leverage Google Search Console’s reports for managing and optimizing news websites. The video provides comprehensive information about using Search Console data to achieve greater […]