Customer feedback is a gift. I believe that. I wrote a whole book about it called Hug Your Haters.
Indeed, customers are doing you an enormous favor by taking the time to alert you to a problem when it occurs, or to their happiness, when that’s the outcome.
The value of feedback is heightened today, as customer experience sways purchase decisions more than ever. Thus, listening to and analyzing customer feedback is crucial to make sure the company meets or exceeds ever-escalating expectations.
